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Backcountry Marketing

Ep. 107: Aligning Internal Brand and External Brand | Julia LoVecchio | CMH Heli-Skiing and Summer Adventures

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Julia LoVecchio is the Director of Marketing at CMH Heli-Skiing and Summer Adventures. 

Julia's career has followed a somewhat unique and non-linear path, and as a result she's had the good fortune to gain leadership experience and build management skills across the tourism, hospitality, and communications industries. One element that has remained central to her journey has been a life rooted in the mountains and mountain culture. 

In this episode, Cole and Julia discuss:

  • the importance of people feeling like their work matters
  • her transformative experiences in the mountains
  • striking the balance between loyalty and acquisition
  • focusing on where the company is going

and so much more!

You can catch up with Julia here and keep up with all things CMH here.

The Backcountry Marketing Podcast is a production of Port Side Productions.

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