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Backcountry Marketing

Ep. 105: How Company-to-Customer Communication Delivers Value | Erica Aarons | Rumpl

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Erica Aarons grew up in MN but has been in the Jackson Hole area for almost 7 years! She worked formerly at a creative agency in Jackson, doing social for mostly Travel & Tourism clients, including Visit Jackson Hole.

After that, she joined Rex Specs, a dog gear company, where she dipped her toes in e-commerce and knew that's where she wanted to be.

She left her role as Marketing Director at Rex Specs and moved to Rumpl in November '21.

Her role as Retention & Engagement Manager at Rumpl allows her to focus on Email, Loyalty, and SMS channels. 

On this episode, Erica shares the importance of email and how company-to-customer communication delivers value.

Erica and Cole discuss:

  • Customer retention and customer experience
  • Customer loyalty
  • Conversational commerce
  • Targetting and segmenting 

and much, much more!

You can follow along with Erica here.

The Backcountry Marketing Podcast is a project of Port Side Productions

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