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What We've Learned From 200 Episodes | The Backcountry Marketing Filter

198
12:23

In today’s episode, Cole pulls back the curtain on Port Side’s next evolution and reveals a powerful new tool for outdoor marketers. The Backcountry Marketing Filter is a living database built from over 250 insights shared by the brightest minds in the outdoor industry—leaders who’ve mastered the art of creating strategic, emotional, and effective video content. This isn’t just a resource. It’s the foundation of a new approach.

Port Side is no longer just a production company. We’ve become a creative studio that blends the best of a creative studio with the execution power of a production company.

Curious how it works? Tune in to learn how the Backcountry Marketing Filter can help you identify blind spots, avoid common pitfalls, and pressure-test your brand films, product launches, and campaigns—before they go live

This podcast is produced by Port Side. We're a creative studio that blends the best of a creative agency with the executional power of a production company backed by a methodology crafted from 200 marketing leaders that produces emotional and strategic video content. Enjoy this episode and discover other resources below:

Booklist | Here's our curated list of recommended books over the years.

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Curious to Learn More?

The Backcountry Marketing Filter is a database of over 250 (and growing) insights that pertain to producing strategic and emotional video work in the outdoor industry.

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A mountain biker looking into the monitor of a video camera

Your Audience Deserves to Be Moved

Assuming your audience wants to hear from your brand is the fastest way to get ignored. We’re living in a world overwhelmed by content. Everyone’s competing for attention, but most forget the only question that actually matters:

Why should the audience care?

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Episode Transcript

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194
8:18

The Future of This Podcast

Featuring
Cole Heilborn
Producer at Port Side Productions
About

Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

Have a guest in mind? Let us know

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

Ask harder questions

Bellingham, WA
360.383.7721
cole@portsidepro.com
Proud member of The Conservation Alliance