Cole Heilborn

You might have noticed recently that we've been a little inconsistent with some of the episodes that we've been publishing here on the podcast. For a while, we were publishing once every other week, and before that we were publishing an episode every week. And lately, over the summer, we've kind of lost track of our cadence that we have strive to maintain.

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part of our absence from our consistent posting cadence hasn't entirely been the fact that we haven't had enough guests. It's that we've really been trying to respect your time with the content that we're producing.

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We're trying to build respecting you into our culture. Here is we're selecting guests as we're editing episodes, and we're not perfect at it, but we're trying to become better.

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If we don't have a great episode that's worth 30 to 60 minutes of your time. We don't want to put out a C grade or even a B grade episode, because frankly, that doesn't respect you.

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This is the message I want to leave you with today. Respect to your audience. If you're producing social content, if you're developing a big brand campaign, let's say you're developing, you know, your Black Friday and Cyber Monday campaigns. Think about your audience. Respect their time. Respect their attention.

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Ask yourself, are we truly providing value?

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and if not, sometimes it's okay to not hit publish.

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