Oru Kayak made a large splash in 2013 by launching the first folding kayak on Kickstarter. Since then they've launched 5 more models, each with a successful ending. Jess Anthony runs Oru Kayak's marketing efforts and in this episode, we chat about what it takes to launch a successful Kickstarter as well as Jess's mission to increase equal representation for all people in the outdoors.
From the episode:
"I think you have a platform for communication, for ideas to move, to spotlight work other people are doing, and to contribute to projects they're doing."
We believe that in a cluttered media landscape, standing out requires more than just telling a good story. It demands stories built on a foundation of solid research, strategic insight, and targeted distribution. We partner with brands to cut through the noise, crafting narratives and creative that not only captures attention but also deeply resonate with audiences, ensuring your message doesn't just reach people but moves them. Need help standing out?
In 2020, Port Side Productions launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.
What started as a search for answers has taken us on a journey through nearly 200 episodes, exploring every facet of the outdoor marketing world. Along the way, we didn’t realize that this podcast was helping shape our own approach to creating video work that actually delivers the results our clients need.
Now, our goal is to take you behind-the-scenes with experts from the outdoor industry as they share the secrets to producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place. And if you're ready to take things further and need a guide to help you create effective video work, don’t hesitate to reach out and say hello.
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