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Ep 89: Conor McElyea | Cause Marketing and Making a Difference | Conservation Alliance

89
56:01

Conor McElyea is the Director of Partnerships and Membership with the Conservation Alliance.

The Conservation Alliance is a membership-based non-profit that helps fund conversation efforts across the continent. To date, they have protected 73 million acres, 3,576 river miles, remove or halted 37 dams, purchased 18 climbing areas, and designated five marine reserves.

Conor discusses the rise in popularity of cause marketing, the opportunities for brands that are members of the alliance, and the exciting work being done at Public Lands for conservation.

Follow the Alliance:
@conservationalliance

Produced by:
@portsideproductions
@backcountrymarketing
@coleheilborn

A mountain biker looking into the monitor of a video camera

Your Audience Deserves to Be Moved

Assuming your audience wants to hear from your brand is the fastest way to get ignored. We’re living in a world overwhelmed by content. Everyone’s competing for attention, but most forget the only question that actually matters:

Why should the audience care?

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88
44:110

Ep 88: Quinn Lanzon | Difference Between Agency and In-House | OneUp Components

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About

Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

Have a guest in mind? Let us know

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

Ask harder questions

Bellingham, WA
360.383.7721
cole@portsidepro.com
Proud member of The Conservation Alliance