All episodes

Ep 84: Viktor Marohnic | User Acquisition and Lowering the Point of Entry | 57 Hours

84
44:106

57 Hours is a business that connects customers with local guides for adventures.

Viktor Marohnic, the Founder and CEO, joins me on the podcast to discuss the challenges they have faced in streamlining their customer acquisition pipeline.

For many businesses that sell "big-ticket items" or services that require lots of planning a simple social media ad isn't enough to convert a customer. This challenge is experienced throughout the travel industry as many of the purchase decisions are based on logistics.

Viktor shares the strategy he and his team have developed to ease customers into their pipeline and provide value along the way.

Follow 57 Hours:
@57hours_app

Produced by:
@portsideproductions
@backcountrymarketing
@coleheilborn

Episode Transcript

Next Episode

83
44:105

Ep 83: Jeremy Jensen | Using Flow State to Improve Creativity and Productivity | Crux Academy

Featuring
The Archive

250+ hours. 150,000+ minutes. Six years of outdoor marketing conversations.

What if you could search all of it?

We’ve spent years talking with the people shaping the outdoor industry—marketers, creatives, founders, strategists, and brand leaders—about what works, what doesn’t, and where the industry is headed.

Now, instead of digging through hundreds of episodes, you can search the entire Backcountry Marketing archive and find the conversations, ideas, and insights you need in seconds.

Search the Archive

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

Ask harder questions

Bellingham, WA
360.383.7721
cole@portsidepro.com
Proud member of The Conservation Alliance