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Ep 8: Charlie Lozner | Climate Change and Personal Responsibility in the Outdoor Industry | Backbone Medi‪a‬

8
44:30

After spending time in Seattle working at Outdoor Research, Charlie moved to Colorado to bring his talents to the agency, Backbone Media. Backbone is a PR and marketing agency with 70+ clients in the greater outdoor industry. These include Patagonia, Filson, YETI, and Eddie Bauer

For Charlie, the work that gives him the most satisfaction is work that combats the effects of climate change. The outdoor industry has made strides in lobbying for Mother Earth but there is more work to be done.

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250+ hours. 150,000+ minutes. Six years of outdoor marketing conversations.

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We’ve spent years talking with the people shaping the outdoor industry—marketers, creatives, founders, strategists, and brand leaders—about what works, what doesn’t, and where the industry is headed.

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Bellingham, WA
360.383.7721
cole@portsidepro.com
Proud member of The Conservation Alliance