Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched the Backcountry Marketing Podcast to answer a question we were wrestling with ourselves: What makes video work actually work?

‍What began as a pursuit to make better video content has evolved into a much bigger exploration of how outdoor brands grow, earn attention, and build meaningful relationships with their audiences.

Through more than 200 conversations with some of the brightest minds in outdoor marketing, we've challenged conventional thinking, explored what makes brands distinctive, and uncovered the strategies behind creative work that drives real business results.

Along the way, those conversations have fundamentally shaped how we approach our own work at Port Side, evolving us from a production company into a creative studio helping outdoor brands build relevance through strategy, creativity, and audience-first content.

Today, the Backcountry Marketing Podcast is a guidebook to producing creative work that works. We go behind the scenes with the people shaping the outdoor industry to explore the ideas, strategies, successes, and failures that can help all of us become better marketers.