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Ep 7: Casey Lorenzen | Moving Backwards in Life by Giving up Working for Yourself? | Fjällräven

7
44:29

Casey isn't your average guy. From a young age, he's had an urge to break rules and do things differently and it's no surprise that his career has taken him to amazing locations with cool people. He even ran his own backpack company for a while before selling it to a major outdoor retailer.


In this episode, Casey shares a bit about the work he's doing at Fjällräven as well as how he ended up managing content for the Swedish Heritage brand.

A mountain biker looking into the monitor of a video camera

Your Audience Deserves to Be Moved

Assuming your audience wants to hear from your brand is the fastest way to get ignored. We’re living in a world overwhelmed by content. Everyone’s competing for attention, but most forget the only question that actually matters:

Why should the audience care?

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Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

Have a guest in mind? Let us know

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

Ask harder questions

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cole@portsidepro.com
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