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Ep 6: Stephen Matthews | Race Results Aren't the Only Thing that Matters| Rocky Mountain Bicycles

6
19:08

Stephen Matthews is the Brand Manager at Rocky Mountain Bicycles. Born from the rocky mountains of North Vancouver, their bikes are tested and designed for the world's toughest terrain.

In this episode, we chat about the sport of mountain biking, the birth of freeride, and why race results aren't the only thing that matters to a brand like Rocky Mountain.

A mountain biker looking into the monitor of a video camera

Your Audience Deserves to Be Moved

Assuming your audience wants to hear from your brand is the fastest way to get ignored. We’re living in a world overwhelmed by content. Everyone’s competing for attention, but most forget the only question that actually matters:

Why should the audience care?

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Ep 5: Tom and Kyleigh | How YouTube has Grown their Business | Freedom Vans

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Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

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Be quick to listen, slow to speak

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