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Ep 34: Patrick Tullos | Mental Health in the Outdoors | Adida‪s‬

34
44:56

In this episode, we dive deep into an underlying problem in American culture as well as the outdoor industry.

Patrick Tullos is the Sr. Manager of Brand Communications and Sports Marketing at Adidas Outdoor. Struggling with anxiety his entire life, he reached the tipping point after overworking himself for a year. Sitting on his couch with his bags packed ready to fly overseas for yet another work trip, Patrick was unable to move and realized something needed to change.

Since then he's decided that nothing ever good happens while sitting at a desk and has allowed himself to enjoy the outdoors. The impact on himself and his work has been incredible.

From the episode:

"For a long time I would say, ok I need to stop drinking caffeine, then I need to stop drinking alcohol, I need to exercise more, and it just wouldn't go away. Ultimately all of those lifestyle changes are good but they're like putting a band-aid on a shotgun wound."

"I always felt indebted because I feel so thankful to be in this industry. I was like, I always need to be working so hard for this industry and the brands I work for."

"We as a culture and we as an industry have to find a middle ground to say it's ok to get outdoors and enjoy it and work hard."

Follow Patrick and Adidas:
@patrick2los
@five_tenoffocial
@adidasterrex

Episode Sponsored By:
Darby Communications
https://www.darbycommunications.com/
‍
@darbycomm

Produced by:
‍
Port Side Productions
@backcountrymarketing
@portsideproductions
@coleheilborn

‍

Episode Transcript

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33
44:55

Ep 33: Andrew Gibbs-Dabney | More with Less| LIVSN Desig‪n‬

Featuring
Andrew Gibbs-Dabney
Founder, LIVSN Designs
ABOUT

Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched the Backcountry Marketing Podcast to answer a question we were wrestling with ourselves: What makes video work actually work?

‍
What began as a pursuit to make better video content has evolved into a much bigger exploration of how outdoor brands grow, earn attention, and build meaningful relationships with their audiences.

Through more than 200 conversations with some of the brightest minds in outdoor marketing, we've challenged conventional thinking, explored what makes brands distinctive, and uncovered the strategies behind creative work that drives real business results.

Along the way, those conversations have fundamentally shaped how we approach our own work at Port Side, evolving us from a production company into a creative studio helping outdoor brands build relevance through strategy, creativity, and audience-first content.

Today, the Backcountry Marketing Podcast is a guidebook to producing creative work that works. We go behind the scenes with the people shaping the outdoor industry to explore the ideas, strategies, successes, and failures that can help all of us become better marketers.

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

Ask harder questions

Bellingham, WA
360.383.7721
cole@portsidepro.com
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