Eric Porter has had quite a career as a mountain bike athlete. The highlights include being the first rider to grind handrails on a bike, competing in slopestyle for 8 years, then filming and traveling for multiple big free ride videos.
A few years ago, however, he reached a point where he asked himself what do I want to do? His career as a competing athlete was slowing down but he still had a burning passion for bikes and adventures.
In this episode, Eric shares how he re-branded himself, works with brands today and shares how he feels knowing his YouTube channel has helped countless other people share his love for mountain biking.
From the episode:
"When you find a sport that you love and you're able to go do it and get out of the real world and go ride a bike. It's the best feeling ever."
"As an athlete working with the marketing managers, one of my big things is - how do I make their job easier."
"It's not saying go buy this bike but creating a cool experience around the bike and connecting people. Trying to get the emotions out and get them to feel something. That's how you get the connection with a brand."
Follow Eric:
@portermtb
https://www.youtube.com/channel/UCnzDWHTbEE5UWd3WuQAX6zQ
Produced by:
Port Side Productions
@backcountrymarketing
@portsideproductions
@coleheilborn
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In 2020, Port Side Productions launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.
What started as a search for answers has taken us on a journey through nearly 200 episodes, exploring every facet of the outdoor marketing world. Along the way, we didn’t realize that this podcast was helping shape our own approach to creating video work that actually delivers the results our clients need.
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