Erica Rosen is the VP of Marketing at BioLite. BioLite is on a mission to bring outdoor and off-grid energy to people everywhere one watt at a time. Each BioLite product sold is re-invested into bringing safe cooking, lighting, and charging to families in sub-Saharan Africa. In 2019 alone, they offset 307 tons of C02 and helped 797,000 people.
In this episode, Erica shares how they are working to make BioLite a household name all while carrying out the mission to help improve people's lives.
From the episode:
"BioLite is taking the same technology we are developing for our core outdoor markets and turning them into products for emerging markets."
"A brand is a way to build trust and measure permission."
"Becoming a household name isn't just for dollar and cents success at BioLite. It means that energy is becoming part of everyday conversation and right now we are starting to see that more often."
Follow BioLite:
@biolite
Produced By:
@backcountrymarketing
@portsideproductions
@coleheilborn
We believe that in a cluttered media landscape, standing out requires more than just telling a good story. It demands stories built on a foundation of solid research, strategic insight, and targeted distribution. We partner with brands to cut through the noise, crafting narratives and creative that not only captures attention but also deeply resonate with audiences, ensuring your message doesn't just reach people but moves them. Need help standing out?
In 2020, Port Side Productions launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.
What started as a search for answers has taken us on a journey through nearly 200 episodes, exploring every facet of the outdoor marketing world. Along the way, we didn’t realize that this podcast was helping shape our own approach to creating video work that actually delivers the results our clients need.
Now, our goal is to take you behind-the-scenes with experts from the outdoor industry as they share the secrets to producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place. And if you're ready to take things further and need a guide to help you create effective video work, don’t hesitate to reach out and say hello.
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