In this episode, Austin Whitman, the CEO of Climate Neutral joins me to chat about how his non-profit is trying to combat climate change by empowering businesses to take responsibility for their climate impact. How are they doing it? By letting their brands doing the marketing work.
We also talk about the value of being a sustainable brand and how it can benefit a company beyond a moral conviction.
From the episode:
"I think the absence of government action against climate change has forced consumers to look for other ways to feel like they are doing something to solve the problem."
"Unless the consumer cares, the business doesn't care."
"The ability to drive major movement has been greatly helped by social media."
Climate Neutral
www.climateneutral.org
@climateneutral
Produced by:
Port Side Productions
@backcountrymarketing
@portsideproductions
@coleheilborn
We believe that in a cluttered media landscape, standing out requires more than just telling a good story. It demands stories built on a foundation of solid research, strategic insight, and targeted distribution. We partner with brands to cut through the noise, crafting narratives and creative that not only captures attention but also deeply resonate with audiences, ensuring your message doesn't just reach people but moves them. Need help standing out?
In 2020, Port Side Productions launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.
What started as a search for answers has taken us on a journey through nearly 200 episodes, exploring every facet of the outdoor marketing world. Along the way, we didn’t realize that this podcast was helping shape our own approach to creating video work that actually delivers the results our clients need.
Now, our goal is to take you behind-the-scenes with experts from the outdoor industry as they share the secrets to producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place. And if you're ready to take things further and need a guide to help you create effective video work, don’t hesitate to reach out and say hello.
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