Adam has been with Peak Design since nearly day one. Working on multiple fronts within the company he's been instrumental in designing (even if by accident) the success of each Peak Design campaign on Kickstarter.
Sometimes crowdfunding is viewed as this magical site where people can show up and give you money - no questions asked. Adam debunks this and in this episode talks about Peak Design's history with Kickstarter as well as things to consider when launching a crowdfunding page.
From the episode:
"The important thing you can do when it's your first time is to establish trust and goodwill." "We were able to do that and show people. I think it helped us parlay a successful campaign into a business that was immediately thriving and immediately profitable."
"Bang for your buck, I can't think of a higher ROI, more impactful way to build awareness and buzz around a product."
"Because of our Kickstarter roots, we learned very quickly, how much being transparent, sometimes to a fault is beloved by your community."
"In my opinion, the thing that makes a Kickstarter successful isn't actually the video. It's the thing you're making."
Follow Peak Design:
@peakdesign
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Produced by:
Port Side Productions
@backcountrymarketing
@portsideproductions
@coleheilborn
We believe that in a cluttered media landscape, standing out requires more than just telling a good story. It demands stories built on a foundation of solid research, strategic insight, and targeted distribution. We partner with brands to cut through the noise, crafting narratives and creative that not only captures attention but also deeply resonate with audiences, ensuring your message doesn't just reach people but moves them. Need help standing out?
In 2020, Port Side Productions launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.
What started as a search for answers has taken us on a journey through nearly 200 episodes, exploring every facet of the outdoor marketing world. Along the way, we didn’t realize that this podcast was helping shape our own approach to creating video work that actually delivers the results our clients need.
Now, our goal is to take you behind-the-scenes with experts from the outdoor industry as they share the secrets to producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place. And if you're ready to take things further and need a guide to help you create effective video work, don’t hesitate to reach out and say hello.
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