@use 'sass:math';
@function torem($px){
@return calc($px / 16);
}
// a clamping function used for fluid values
@function fluid($fmin, $fmax, $vmin, $vmax){
$fminr: torem($fmin);
$fmaxr: torem($fmax);
$vminr: torem($vmin);
$vmaxr: torem($vmax);
$v: calc(100 * ($fmaxr - $fminr) / ($vmaxr - $vminr));
$r: calc( (($vminr * $fmaxr) - ($vmaxr * $fminr)) / ($vminr - $vmaxr) );
@return clamp(#{$fminr}rem, #{$v}vw + #{$r}rem, #{$fmaxr}rem);
}
$desk-max: 2600;
$desktop-upper: 1440;
$desktop-lower: 1080;
$tablet: 600;
$mobile: 300;
$center: 764px;
// EVERYTHING WRAPPED IN RICH TEXT DIV
.rich-text *{
max-width:$center;
margin: 0px auto;
}
.case-study, .methodology{
.rich-text *{
max-width:none;
}
}
.rich-text{
.w-richtext-figure-type-video{
margin-top: fluid(56, 72, $desktop-lower, $desktop-upper);
margin-bottom: fluid(56, 72, $desktop-lower, $desktop-upper);
}
w-richtext-figure-type-image{
margin-top: fluid(72, 96, $desktop-lower, $desktop-upper);
margin-bottom: fluid(72, 96, $desktop-lower, $desktop-upper);
}
.w-richtext-align-fullwidth, .w-richtext-figure-type-video{
max-width:100%;
img{
max-width:none;
}
iframe{
max-width:none;
}
div{
max-width:none;
}
}
.w-richtext-align-center{
max-width: $center;
div, img{
max-width: none;
}
}
p{
color: var(--text-gray);
font-size: fluid( 18, 20, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.5;
@media (max-width:#{$desktop-lower}px){
font-size: #{torem(16)}rem;
}
@media (max-width:#{$tablet}px){
font-size: #{torem(16)}rem;
}
}
a{
color: var(--white);
text-decoration:underline;
text-decoration-thickness:#{torem(1.5)}rem !important;
transition:color 250ms cubic-bezier(0.3,0,0,1);
&:hover{
color:var(--text-gray);
}
}
ol,ul{
color: var(--text-gray);
li{
color: var(--text-gray);
font-size: fluid( 18, 20, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.5;
@media (max-width:#{$desktop-lower}px){
font-size: #{torem(16)}rem;
}
@media (max-width:#{$tablet}px){
font-size: #{torem(16)}rem;
}
}
}
strong, b{
font-weight:400;
color: var(--white);
}
blockquote{
max-width: none;
border:none;
padding:0;
font-size: fluid( 18, 20, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.5;
@media (max-width:#{$desktop-lower}px){
font-size: fluid(16, 18, $desktop-lower, $desktop-upper);
}
@media (max-width:#{$tablet}px){
font-size: #{torem(16)}rem;
}
}
figcaption{
text-align:left;
width:100%;
color:var(--text-gray);
margin-top:#{torem(4)}rem;
max-width:none;
}
h1{
font-size: fluid( 64, 72, $desktop-lower, $desktop-upper) !important;
line-height: 1;
text-wrap:balance;
@media (max-width:#{$tablet}px){
font-size: fluid( 40, 56, $mobile, $tablet) !important;
line-height: 1.1;
}
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 56, 64, $tablet, $desktop-lower) !important;
}
}
h2{
font-size: fluid( 40, 48, $desktop-lower, $desktop-upper);
line-height:1;
text-wrap: balance;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 32, 40, $tablet, $desktop-lower) !important;
}
@media (max-width:#{$tablet}px){
font-size: fluid( 24, 32, $mobile, $tablet) !important;
line-height: 1.1;
}
}
h3{
font-size: fluid( 28, 34, $desktop-lower, 1920) !important;
text-transform:none;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 24, 28, $tablet, $desktop-lower) !important;
}
@media (max-width:#{$tablet}px){
font-size: fluid( 20, 24, $mobile, $tablet) !important;
line-height: 1.1;
}
}
h4{
font-size: fluid( 24, 28, $desktop-lower, 1920) !important;
font-weight: 450;
line-height:1.25;
text-transform:none;
margin: 0px;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 24, 32, $tablet, $desktop-lower) !important;
@media (max-width:#{$tablet}px){
font-size: #{torem(20)}rem;
}
}
}
h5{
}
h6{
font-size: fluid(16, 16, $desktop-lower, $desktop-upper) !important;
font-weight: 400;
text-transform:uppercase;
letter-spacing:.8px;
}
li{
font-size: fluid(18, 20, $desktop-lower, $desktop-upper);
}
p1{
font-size: fluid( 18, 20, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.5;
@media (max-width:#{$desktop-lower}px){
font-size: fluid(16, 18, $desktop-lower, $desktop-upper);
}
@media (max-width:#{$tablet}px){
font-size: #{torem(16)}rem;
}
}
h1 + p{
margin-top:1rem;
}
h1 + h3{
margin-top: fluid(20,28, $desktop-lower,$desktop-upper)
}
h2 + p{
margin-top:1rem;
}
h3 + p{
margin-top: .75rem;
}
h2 + p{
margin-top: 1rem;
}
h3 + ul, h3 + ol{
margin-top: .5rem;
}
h4 + p{
margin-top: .5rem;
}
h5+ul, h5+ol{
margin-top:fluid(8, 16, $desktop-lower, $desktop-upper)
}
blockquote + blockquote{
margin-top: fluid(56, 72, $desktop-lower, $desktop-upper);
}
blockquote + p{
margin-top: fluid(64, 72, $desktop-lower, $desktop-upper);
}
p + h2{
margin-top:4rem;
}
p + h3{
margin-top:3rem;
}
p + h4{
margin-top: fluid(40, 48, $desktop-lower, $desktop-upper)
}
p + h5{
margin-top: fluid( 18*1.5, 20*1.5, $desktop-lower, $desktop-upper);
}
p + blockquote{
margin-top: fluid(64, 72, $desktop-lower, $desktop-upper);
}
p + p {
margin-top: fluid( 18*1.5, 20*1.5, $desktop-lower, $desktop-upper);
}
ol + h3, ul + h3{
margin-top: fluid(64, 72, $desktop-lower, $desktop-upper);
}
ol + h4, ul + h4{
margin-top: fluid(64, 72, $desktop-lower, $desktop-upper);
}
ol+h5, ul+h5{
margin-top: fluid(24, 32, $desktop-lower, $desktop-upper);
}
p + ul, p + ol{
margin-top: fluid(12, 16, $desktop-lower, $desktop-upper);
}
ul + p, ol + p{
margin-top: fluid(24, 32, $desktop-lower, $desktop-upper);
}
ul{
align-content:start;
margin:0;
}
ol li::marker{
color: var(--white);
text-align:left;
}
figure, .inline-video{
margin-top:fluid(56,80, $desktop-lower, $desktop-upper);
margin-bottom:fluid(56,72, $desktop-lower, $desktop-upper);
}
}
@function torem($px){
@return calc($px / 16);
}
// a clamping function used for fluid values
@function fluid($fmin, $fmax, $vmin, $vmax){
$fminr: torem($fmin);
$fmaxr: torem($fmax);
$vminr: torem($vmin);
$vmaxr: torem($vmax);
$v: calc(100 * ($fmaxr - $fminr) / ($vmaxr - $vminr));
$r: calc( (($vminr * $fmaxr) - ($vmaxr * $fminr)) / ($vminr - $vmaxr) );
@return clamp(#{$fminr}rem, #{$v}vw + #{$r}rem, #{$fmaxr}rem);
}
$desk-max: 2600;
$desktop-upper: 1440;
$desktop-lower: 1080;
$tablet: 600;
$mobile: 300;
$mobile-open-width:70vw;
.navigation{
z-index:1000;
display:flex;
justify-content:space-between;
padding-top:16px;
position:absolute;
}
.nav-links{
position:fixed;
top:0;
right:0;
padding-top:16px;
margin:0;
display:flex;
align-items:end;
justify-content:end;
gap:2px;
z-index:1000;
width:fit-content;
}
.nav-link{
background:rgba(0,0,0,0.65);
position:relative;
border-radius:calc(var(--radius) / 2);
padding:4px 8px;
line-height:1;
font-size:#{torem(12)}rem;
letter-spacing:#{torem(.25)}rem;
transition:background 200ms cubic-bezier(0.3,0,0,1), color 200ms cubic-bezier(0.3,0,0,1), padding 200ms cubic-bezier(0.3,0,0,1);;
&:hover{
background:rgba(255,255,255,1);
color:var(--black);
}
}
.contact-link{
background:rgba(255,255,255,1);
color:var(--black);
position:relative;
display:flex;
align-items:center;
overflow:hidden;
&:before{
content:url('');
width:#{torem(4)}rem;
height:#{torem(4)}rem;
border-radius:1rem;
background-color:var(--red);
position:absolute;
left:-5px;
transition:left 200ms cubic-bezier(0.3,0,0,1);
}
&:hover{
padding-left:11px;
padding-right:5px;
&:before{
left:4px;
}
}
}
.burger{
display:none;
.w-embed{
display:flex;
}
@media (max-width:#{$desktop-lower}px){
display:flex;
}
top: 0;
position: relative;
align-items: center;
justify-content: center;
z-index: 100;
border: 1px solid var(--white);
width: 32px;
height: 32px;
border-radius: 8px;
}
#top, #center, #bottom{
transition: transform 300ms cubic-bezier(0.4,0,0,1);
}
.burger.open{
#top{
transform: rotateZ(45deg) translate(3px, 0px);
}
#center{
transform: scale(0);
}
#bottom{
transform: rotateZ(-45deg) translate(-5px, -2px);
}
}
.burger.open ~ .nav-links_clip{
width:$mobile-open-width;
height:100vh;
}
.hamb{
@media (max-width:#{$desktop-lower}px){
display:flex;
}
}
.nav-links_clip{
@media (max-width:#{$desktop-lower}px){
position:fixed;
height:100vh;
width:0vw;
right:0px;
top:0px;
overflow:hidden;
transition:width 300ms cubic-bezier(0.4,0,0,1);
}
}
.nav-links_wrap{
display:flex;
gap:2px;
transition: transform 300ms cubic-bezier(0.4,0,0,1);
@media (max-width: #{$desktop-lower}px){
flex-direction: column;
position: absolute;
width:$mobile-open-width;
top:0;
padding:16px;
padding-top:80px;
right:0;
background: rgba(0,0,0,.45);
backdrop-filter:blur(12px);
height:100vh;
z-index:1000;
gap: fluid(8, 12, $tablet, $mobile);
.nav-link{
font-size: fluid(14, 16, $tablet, $mobile);
}
}
}
@use 'sass:math';
@function torem($px){
@return calc($px / 16);
}
html,body { padding:0; margin:0;}
// a clamping function used for fluid values
@function fluid($fmin, $fmax, $vmin, $vmax){
$fminr: torem($fmin);
$fmaxr: torem($fmax);
$vminr: torem($vmin);
$vmaxr: torem($vmax);
$v: calc(100 * ($fmaxr - $fminr) / ($vmaxr - $vminr));
$r: calc( (($vminr * $fmaxr) - ($vmaxr * $fminr)) / ($vminr - $vmaxr) );
@return clamp(#{$fminr}rem, #{$v}vw + #{$r}rem, #{$fmaxr}rem);
}
$desk-max: 2600;
$desktop-upper: 1440;
$desktop-lower: 1080;
$tablet: 600;
$mobile: 300;
section, nav{
width:100%;
display: grid;
padding-left: fluid(48, 64, $desktop-lower, $desktop-upper);
padding-right: fluid(48, 64, $desktop-lower, $desktop-upper);
position:relative;
}
.grid-padding-left{
padding-left: fluid(48, 64, $desktop-lower, $desktop-upper);
}
.grid-padding-right{
padding-right: fluid(48, 64, $desktop-lower, $desktop-upper);
}
.grid-padding{
padding-left: fluid(32, 48, $desktop-lower, $desktop-upper);
padding-right: fluid(32, 48, $desktop-lower, $desktop-upper);
}
@media (max-width:#{$tablet}px){
.grid-padding-left{
padding-left: fluid(20, 24, $mobile, $tablet);
}
.grid-padding-right{
padding-right: fluid(20, 24, $mobile, $tablet);
}
.grid-padding{
padding-left: fluid(20, 24, $mobile, $tablet);
padding-right: fluid(20, 24, $mobile, $tablet);
}
}
@media (max-width:#{$desktop-lower}px){
.grid-padding-left{
padding-left: 24px
}
.grid-padding-right{
padding-right: 24px;
}
.grid-padding{
padding-left: fluid(20, 24, $tablet, $desktop-lower);
padding-right: fluid(20, 24, $tablet, $desktop-lower);
}
}
//!------GRID DEFINITIONS------
//------
//grid is desktop first. mobile specific styling is defined with 'm_' and tablet with 't_'
//desktop
@media (min-width:#{($desktop-lower + 1)}px){
section, footer, nav{
width:100%;
padding-left:fluid(48, 64, $desktop-lower, $desktop-upper);
padding-right:fluid(48, 64, $desktop-lower, $desktop-upper);
display: grid;
gap: fluid(32, 48, $desktop-lower, $desktop-upper);
grid-template-columns: repeat(12, 1fr);
grid-auto-rows: auto;
}
@for $i from 1 through 12 {
.col-#{$i} {
grid-column: span #{$i};
}
}
.bleed-left{
margin-left: calc(fluid(48, 64, $desktop-lower, $desktop-upper) * -1);
padding-left:0;
}
.bleed-right{
margin-right: calc(fluid(48, 64, $desktop-lower, $desktop-upper) * -1);
padding-right:0;
}
}
//tablet
@media (max-width:#{$desktop-lower}px){
section, footer, nav{
width:100%;
padding-left: 24px;
padding-right: 24px;
display: grid;
gap: fluid(24, 32, $tablet, $desktop-lower);
grid-template-columns: repeat(12, 1fr);
grid-auto-rows: auto;
}
@for $i from 1 through 12 {
.col-#{$i} {
grid-column: span 12;
gap:var(--gap);
}
}
@for $i from 1 through 12 {
.t_col-#{$i} {
grid-column: span #{$i};
}
}
.bleed-left, .t_bleed-left{
margin-left:-#{torem(24)}rem;
padding-left:0;
}
.bleed-right, .t_bleed-right{
margin-right:-#{torem(24)}rem;
padding-right:0;
}
}
//mobile
@media (max-width:#{$tablet}px){
section, footer, .grid, nav{
width:100%;
padding-left: torem(20)+rem;
padding-right: torem(20)+rem;
display: grid;
gap: fluid(20, 24, $mobile, $tablet);
grid-template-columns: repeat(4, 1fr);
grid-auto-rows: auto;
}
@for $i from 1 through 12 {
.col-#{$i} {
grid-column: span 4;
}
@for $i from 1 through 12 {
.t_col-#{$i} {
grid-column: span #{math.round($i)};
}
}
@for $i from 1 through 12 {
.m_col-#{$i} {
grid-column: span #{$i};
}
}
}
.bleed-left, .t_bleed-left, .m_bleed-left{
margin-left:-#{torem(20)}rem;
padding-left:0;
}
.bleed-right, .t_bleed-right, .m_bleed-right{
margin-right:-#{torem(20)}rem;
padding-right:0;
}
@for $i from 1 through 12{
.sub-grid-#{i}{
display: grid;
width:100%;
grid-auto-rows: auto;
grid-template-columns: repeat(#{$i}, 1fr);
gap:var(--gap);
}
}
}
@for $i from 1 through 12{
.sub-grid-#{$i}{
display: grid;
width:100%;
grid-auto-rows: auto;
grid-template-columns: repeat(#{$i}, 1fr);
gap:var(--gap);
}
}
.home nav{
.link-home{
width:45%;
img{
width:100%;
}
}
.nav-home{
width:100%;
}
}
nav{
.col-6:last-child{
justify-self: end;
}
}
.grid-center{
align-items: center;
}
.flex-column{
display:flex;
flex-direction:column;
}
.t-hidden{
@media(max-width:#{$desktop-lower}px){
display:none;
}
}
.m-hidden{
@media(max-width:#{$tablet}px){
display:none;
}
}
.rich-text{
div{
margin:0;
}
}
@mixin write-spacing($metric, $val-1, $val-2, $val-3, $val-4){
$top: true;
$direction: top;
@for $i from 1 through 2{
@if $top{
$direction: top
} @else{
$direction: bottom;
}
.#{$metric}-#{$direction} {
@media screen and (min-width: #{$mobile}px) {
padding-#{$direction}: #{fluid($val-4, $val-3, $mobile, $tablet)};
}
@media screen and (min-width: #{$tablet}px) {
padding-#{$direction}: #{fluid($val-3, $val-2, $tablet, $desktop-lower)};
}
@media screen and (min-width: #{$desktop-lower}px) {
padding-#{$direction}: #{fluid($val-2, $val-1, $desktop-lower, $desktop-upper)};
}
$top: false;
}
}
.spacer-#{$metric}{
height: #{fluid($val-4, $val-3, $desktop-lower, $desktop-upper)};
position: relative;
display: block;
}
}
@include write-spacing(macro-1, 144, 120, 104, 64);
@include write-spacing(macro-2, 120, 104, 88, 56);
@include write-spacing(macro-3, 96, 80, 31, 32);
@include write-spacing(macro-4, 120, 96, 64, 32);
@include write-spacing(macro-5, 96, 72, 56, 24);
@include write-spacing(macro-6, 64, 56, 48, 24);
@include write-spacing(micro-1, 32, 28, 24, 20);
@include write-spacing(micro-2, 28, 24, 20, 16);
@include write-spacing(micro-3, 20, 16, 12, 8);
@include write-spacing(micro-4, 12, 8, 8, 8);
@function torem($px){
@return calc($px / 16);
}
// a clamping function used for fluid values
@function fluid($fmin, $fmax, $vmin, $vmax){
$fminr: torem($fmin);
$fmaxr: torem($fmax);
$vminr: torem($vmin);
$vmaxr: torem($vmax);
$v: calc(100 * ($fmaxr - $fminr) / ($vmaxr - $vminr));
$r: calc( (($vminr * $fmaxr) - ($vmaxr * $fminr)) / ($vminr - $vmaxr) );
@return clamp(#{$fminr}rem, #{$v}vw + #{$r}rem, #{$fmaxr}rem);
}
$desk-max: 2600;
$desktop-upper: 1920;
$desktop-lower: 1080;
$tablet: 600;
$mobile: 300;
*{
font-family: neue-haas-grotesk-text, helvetica, arial, sans-serif;
font-smooth: always;
-webkit-font-smoothing:antialiased;
-moz-osx-font-smoothing:grayscale;
}
@for $i from 1 through 6{
.h#{$i}, h#{$i}{
font-family: neue-haas-grotesk-display, helvetica, arial, sans-serif;
font-weight:450;
strong{
font-family: neue-haas-grotesk-display, helvetica, arial, sans-serif;
font-weight:450;
}
}
}
.text-white{
color:var(--white);
}
.text-center{
text-align:center;
}
strong, b{
font-weight:normal;
color:var(--white);
}
.h1{
font-size: fluid( 64, 72, $desktop-lower, $desktop-upper) !important;
margin:0;
line-height: 1;
text-wrap:balance;
@media (max-width:#{$tablet}px){
font-size: fluid( 40, 56, $mobile, $tablet) !important;
line-height: 1.1;
}
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 36, 42, $tablet, $desktop-lower) !important;
}
}
.h2{
font-size: fluid( 40, 48, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.4;
text-wrap: balance;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 32, 40, $tablet, $desktop-lower) !important;
}
@media (max-width:#{$tablet}px){
font-size: fluid( 24, 32, $mobile, $tablet) !important;
line-height: 1.1;
}
}
.h3{
font-size: fluid( 28, 34, $desktop-lower, 1920) !important;
margin:0;
text-transform:none;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 26, 28, $tablet, $desktop-lower) !important;
}
@media (max-width:#{$tablet}px){
font-size: fluid( 24, 26, $mobile, $tablet) !important;
line-height: 1.1;
}
}
.h4{
font-size: fluid( 24, 28, $desktop-lower, 1920) !important;
font-weight: 450;
margin:0;
line-height:1.25;
text-transform:none;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 20, 24, $tablet, $desktop-lower) !important;
@media (max-width:#{$tablet}px){
font-size: #{torem(20)}rem;
}
}
}
.h5{
margin:0;
}
.h6{
font-size: fluid( 16, 16, $desktop-lower, $desktop-upper) !important;
font-weight: 400;
margin:0;
text-transform:uppercase;
letter-spacing:.8px;
@media (max-width:#{$desktop-lower}px){
font-size:fluid(14,16, $tablet, $desktop-lower);
}
@media(max-width:#{$tablet}px){
font-size:#{torem(14)}rem;
}
}
.dot-brow{
font-size: fluid( 16, 16, $desktop-lower, $desktop-upper) !important;
font-weight: 400;
margin:0;
text-transform:uppercase;
letter-spacing:.8px;
&:before{
content:url();
background-color:var(--red);
width: #{torem(6)}rem;
height: #{torem(6)}rem;
border-radius:#{torem(12)}rem;
display:block;
}
display:flex;
align-items:center;
gap:#{torem(8)}rem;
}
.dot-brow-gray{
font-family: neue-haas-grotesk-display, helvetica, arial, sans-serif;
font-weight:450;
font-size: fluid( 14, 16, $desktop-lower, $desktop-upper) !important;
font-weight: 400;
margin:0;
text-transform:uppercase;
letter-spacing:.8px;
color: var(--text-gray);
&:before{
content:url();
background-color:var(--text-gray);
width: #{torem(6)}rem;
height: #{torem(6)}rem;
border-radius:#{torem(12)}rem;
display:block;
}
display:flex;
align-items:center;
gap:#{torem(8)}rem;
}
.p1{
font-size: fluid( 18, 20, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.5;
@media (max-width:#{$desktop-lower}px){
font-size: #{torem(16)}rem;
}
@media (max-width:#{$tablet}px){
font-size: #{torem(16)}rem;
}
}
.legal{
font-size:#{torem(14)}rem;
letter-spacing:#{torem(1)}rem;
text-transform:uppercase;
color:var(--text-gray);
a{
color: var(--text-gray);
text-decoration:none;
transition:color 250ms cubic-bezier(.3,0,0,1);
&:hover{
color:var(--white);
}
}
@media (max-width:#{$desktop-lower}px){
font-size:fluid(12,14,$tablet,$desktop-lower)
}
@media (max-width:#{$tablet}px){
font-size:fluid(10,12,$mobile,$tablet)
}
}
.quote{
font-size: fluid( 40, 64, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.25;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 36, 40, $tablet, $desktop-lower);
}
@media (max-width:#{$tablet}px){
font-size: fluid( 32, 36, $mobile, $tablet);
}
}
.quote-serif{
font-family:ppeiko, times, serif;
font-style:italic;
}
.button{
font-size: fluid(18, 20, $desktop-lower, $desktop-upper);
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 16, 18, $tablet, $desktop-lower);
}
@media (max-width:#{$tablet}px){
font-size: 1rem;
}
}
.text-field-label{
position:relative;
top:0;
left:0;
font-weight:normal;
line-height:1;
font-size:#{torem(12)}rem;
text-transform:uppercase;
letter-spacing:#{torem(.25)}rem;
}
.h1 + .p1{
margin-top:.5rem;
}
.h2 + .p1{
margin-top:fluid(12,8, $desktop-lower, $desktop-upper);
}
.h3 + .p1{
margin-top:fluid(8, 6, $desktop-lower, $desktop-upper);
}
.h5-list{
.p1 + .h5{
margin-top:8px;
}
}
.dot-brow + h3{
margin-top:fluid(16,20,$desktop-lower,$desktop-upper);
}
.dot-brow + .h1{
margin-top:fluid(16,20,$desktop-lower,$desktop-upper);
}
.h6 + .h1{
margin-top:fluid(16,20,$desktop-lower,$desktop-upper);
}
.h6 + .p1, .dot-brow + .p1{
margin-top: fluid(16, 24, $desktop-lower, $desktop-upper);
@media(max-width:#{$desktop-lower}px){
margin-top:(8,16, $tablet, $desktop-lower)
}
@media(max-width:#{$tablet}px){
margin-top:.5rem;
}
}
.p1 + .button, .p1 + .button-group{
margin-top: fluid(24, 32, $desktop-lower, $desktop-upper);
}
.rich-text + .button, .rich-text + .button-outline, .rich-text + .button-group{
margin-top:fluid(32,40,$desktop-lower, $desktop-upper);
} body{
background: var(--black);
color: var(--white);
}
.sticky{
position:sticky;
}
.section-last{
background: var(--black);
position:relative;
z-index:2;
}
.rounded{
border-radius:var(--radius);
}
.flex-between-vertical{
display:flex;
flex-direction:column;
justify-content:space-between;
height:100%;
}
.row-gap-none{
row-gap:0;
}
.product-card{
.product-card_content{
display:flex;
flex-direction:column;
gap:1rem;
}
@media (max-width:1080px){
flex-direction:row;
.product-card-image, .product-card-content{
width:50%;
}
}
@media (max-width:600px){
flex-direction:column;
.product-card-image, .product-card-content{
width:100%;
}
}
}
.t-hidden{
@media (max-width:1080px){
display:none;
}
}
.w-button{
font-family:inherit;
padding:0;
pointer-events:auto;
}
input[type=submit]{
transition: padding 200ms cubic-bezier(0.4,0,0,1);
}
.button-wrapper {
pointer-events: none;
border-radius:8px;
overflow:hidden;
&:before{
top:7.5px;
}
&:hover{
background-color:var(--_colors---black);
input{
padding-left:32px;
padding-right:12px;
}
padding:0;
}
}
.submit-button{
padding:8px 22px;
}
.button-outline, .button-reverse{
&::before{
content:url(https://cdn.prod.website-files.com/6780a187f1bff60a0924e333/6792feeda5be3c6114392385_arrow-right.svg)
}
}
.balance-wrap{
text-wrap:balance;
}
.sub-hero{
.h2, .quote{
text-wrap: balance;
}
}
.display-none{
display:none;
}
.live-hide{
display:none;
}
.video-link{
display:none;
}
.editor{
.video-link{
display:block;
}
.live-hide{
display:block;
}
}
.inline-video{
.video-embed{
width:100%;
border-radius:var(--radius);
aspect-ratio: 16/9;
}
}
.ball{
width:8px;
height:8px;
border-radius:9000px;
background:var(--red);
z-index:1111;
position:fixed;
display:none;
pointer-events: none;
} .gray{
color:var(--text-gray);
}
.white{
color:var(--white);
}
.black{
color:var(--black);
} @function torem($px){
@return calc($px / 16);
}
// a clamping function used for fluid values
@function fluid($fmin, $fmax, $vmin, $vmax){
$fminr: torem($fmin);
$fmaxr: torem($fmax);
$vminr: torem($vmin);
$vmaxr: torem($vmax);
$v: calc(100 * ($fmaxr - $fminr) / ($vmaxr - $vminr));
$r: calc( (($vminr * $fmaxr) - ($vmaxr * $fminr)) / ($vminr - $vmaxr) );
@return clamp(#{$fminr}rem, #{$v}vw + #{$r}rem, #{$fmaxr}rem);
}
$desk-max: 2600;
$desktop-upper: 1920;
$desktop-lower: 1080;
$tablet: 600;
$mobile: 300;
.button, .button-outline, .button-reverse, .button-wrapper{
transition: padding 200ms cubic-bezier(0.3,0,0,1);
will-change: padding;
position:relative;
display:block;
overflow:hidden;
width:fit-content;
border-radius: var(--radius);
padding: #{torem(12)}rem #{torem(24)}rem;
text-transform: uppercase;
font-size:#{torem(12)}rem;
line-height:1;
&::before{
content:url();
position:absolute;
left:-14px;
top: #{torem(14)}rem;
width:#{torem(8)}rem;
height:#{torem(8)}rem;
border-radius:100px;
background: var(--red);
transition: transform 200ms cubic-bezier(0.3,0,0,1);
}
&:hover{
padding-left:#{torem(32)}rem;
padding-right:#{torem(16)}rem;
&:before{
transform: translateX(#{torem(28)}rem);
}
}
}
.button{
background:var(--white);
color:var(--black);
border:none;
}
.button-outline{
color:var(--white);
border:1px solid var(--white);
}
.button-group{
display:flex;
gap: fluid(24, 32, $desktop-lower, $desktop-upper);
flex-wrap:wrap;
}
In this Fireside episode, Cole reflects on his conversation with Marc Bock from Gore-Tex . He talks about the importance of storytelling as a marketing tool, emphasizing its role in problem-solving and brand-building, how to justify ROI in storytelling projects and the significance of creating relevant content that aligns with business objectives, media channels, and audience needs.
Key Takeaways
Justifying ROI in brand storytelling is challenging but essential. Efficient planning of production can meet both bottom-of-funnel and top-of-funnel content needs. Relevant content requires understanding business, media, and audience needs.
About the Backcountry Marketing Podcast This podcast is produced by Port Side Productions . We’re a video production outfit that believes great marketing is great storytelling. If you need help bringing your next video project to life check out our website to learn more. Enjoy this episode and discover other resources below:
Booklist | Here's our curated list of recommended books over the years.
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Find Out Why | Curious why a video production company would produce a marketing podcast?
What’s the ROI of a Story? Insights from Gore-Tex’s Global Content Leader Ever wondered if storytelling really pays off? Get an in-depth look at how Gore-Tex leverages a global film series to build brand equity and engage audiences. Read our latest post to find out how strategic storytelling can expand your reach, strengthen your brand, and prove its value.
What’s the ROI of a Story? Insights from Gore-Tex’s Global Content Leader Ever wondered if storytelling really pays off? Get an in-depth look at how Gore-Tex leverages a global film series to build brand equity and engage audiences. Read our latest post to find out how strategic storytelling can expand your reach, strengthen your brand, and prove its value.
About Your Guidebook to Producing Creative Work that Actually Delivers In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective. Let us know
