Nate Nichols is the founder of the Palette Group and the co-founder of the Allyship and Action Summit.
Based in New York, The Palette Group is a creative agency that serves its clients through unfiltered creativity and self-expression. Self-expression is such a key component of being creative, but what does encouraging self-expression really mean in the ad industry? As Nate says "If people can't self-express in our industry, then what is our industry?" The truth is there are many people who don't feel comfortable being themselves.
In this episode, Nate shares his personal experiences with racism in the ad industry, how that's affected his life and career path but also what he's chosen to do with the platform and voice he has.
If you're interested in learning more about Allyship and Action check out their website and upcoming webinar on August 4.
https://www.freelancercybersummit.com/events/allyship-and-action
From the episode:
"Brands are just pouring all of this money into finding pockets of culture that can blend their products and their brand ethos."
"I want to make content that inspires culture and society"
"I'm working hard, why don't I have access to things, like a nice apartment or healthy food?"
"How do we get the advertising industry - when they posted a bunch of black tiles on Instagram and did all of these statements, how do we build a forum for people to speak what they're feeling."
We believe that in a cluttered media landscape, standing out requires more than just telling a good story. It demands stories built on a foundation of solid research, strategic insight, and targeted distribution. We partner with brands to cut through the noise, crafting narratives and creative that not only captures attention but also deeply resonate with audiences, ensuring your message doesn't just reach people but moves them. Need help standing out?
In 2020, Port Side Productions launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.
What started as a search for answers has taken us on a journey through nearly 200 episodes, exploring every facet of the outdoor marketing world. Along the way, we didn’t realize that this podcast was helping shape our own approach to creating video work that actually delivers the results our clients need.
Now, our goal is to take you behind-the-scenes with experts from the outdoor industry as they share the secrets to producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place. And if you're ready to take things further and need a guide to help you create effective video work, don’t hesitate to reach out and say hello.
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