Chris Dickey is the founder of an outdoor PR agency named Purple Orange. Working with brands like BioLite, Peak Design and Oru Kayak, Chris and his team kept noticing short-lived results from outstanding PR work.
This troubled Chris and motivated him to build a tool called Visably. Visably provides marketers a way to check their brand ranking against a keyword in search. It's no longer about someone finding your website but recognizing your brand.
In this episode, we cover a wide range of topics from Google's algorithms, brand vs distribution, and advice for new companies on where to invest their marketing dollars.
From the episode:
"How could we have won this big award but not move the needle (for our client)?"
"70% of all traffic goes to the first 5 organic links"
"If you want to know where your brand sits in search, you can't do it right now."
We believe that in a cluttered media landscape, standing out requires more than just telling a good story. It demands stories built on a foundation of solid research, strategic insight, and targeted distribution. We partner with brands to cut through the noise, crafting narratives and creative that not only captures attention but also deeply resonate with audiences, ensuring your message doesn't just reach people but moves them. Need help standing out?
In 2020, Port Side Productions launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.
What started as a search for answers has taken us on a journey through nearly 200 episodes, exploring every facet of the outdoor marketing world. Along the way, we didn’t realize that this podcast was helping shape our own approach to creating video work that actually delivers the results our clients need.
Now, our goal is to take you behind-the-scenes with experts from the outdoor industry as they share the secrets to producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place. And if you're ready to take things further and need a guide to help you create effective video work, don’t hesitate to reach out and say hello.
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