Josh Weichhand is the Marketing Director at Chaco. In this episode, we chat about doing work you believe in and not giving up on the path to doing so.
We also talk about Chaco's use of their brand voice during the Bears Ear protection rollbacks and about Josh's own journey of finding his voice and doing work he believes in. For many, the journey to finding a good fit in a career is not without challenges along the way. For Josh, it took 6 unpaid internships, a summer fishing in Alaska, and a 9-month road trip to finally find his place at a company he had been a customer at since summer camp.
From the episode:
"All of a sudden Chaco found itself on the front lines of this very important conversation in real-time and had some credibility to it because we're an established partner of the National Park Foundation."
"There's something about having this one really great pair of sandals that have been with me through it all and then getting to share it with people professionally."
We believe that in a cluttered media landscape, standing out requires more than just telling a good story. It demands stories built on a foundation of solid research, strategic insight, and targeted distribution. We partner with brands to cut through the noise, crafting narratives and creative that not only captures attention but also deeply resonate with audiences, ensuring your message doesn't just reach people but moves them. Need help standing out?
In 2020, Port Side Productions launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.
What started as a search for answers has taken us on a journey through nearly 200 episodes, exploring every facet of the outdoor marketing world. Along the way, we didn’t realize that this podcast was helping shape our own approach to creating video work that actually delivers the results our clients need.
Now, our goal is to take you behind-the-scenes with experts from the outdoor industry as they share the secrets to producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place. And if you're ready to take things further and need a guide to help you create effective video work, don’t hesitate to reach out and say hello.
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