From a young age, John has been fascinated with the ad world. From reading Ad Age magazines in high school to spending the last 23 years working in all disciplines of the industry, John is currently the Chief Strategy Officer at Drake Cooper. In this episode we chat about the role of creativity in the ad world, defining the problem you're trying to solve, the balance between art and commerce as well as John's experience working at the agency his father started.
From the episode:
"We have this little pool of money, who do we focus it on?" "...we have to really define the problem in order to help."
We believe that in a cluttered media landscape, standing out requires more than just telling a good story. It demands stories built on a foundation of solid research, strategic insight, and targeted distribution. We partner with brands to cut through the noise, crafting narratives and creative that not only captures attention but also deeply resonate with audiences, ensuring your message doesn't just reach people but moves them. Need help standing out?
In 2020, Port Side Productions launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.
What started as a search for answers has taken us on a journey through nearly 200 episodes, exploring every facet of the outdoor marketing world. Along the way, we didn’t realize that this podcast was helping shape our own approach to creating video work that actually delivers the results our clients need.
Now, our goal is to take you behind-the-scenes with experts from the outdoor industry as they share the secrets to producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place. And if you're ready to take things further and need a guide to help you create effective video work, don’t hesitate to reach out and say hello.
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