All episodes

Ep 4: Doug Thielen | The 120 year old startup | Filson

4
44:26

In this episode, I sit down and chat with Doug Thielen, the marketing director about the challenges and opportunities of working with a brand that was started in 1897.


We chat about their history, but also how they are using branded films to continue the Filson legacy.

A mountain biker looking into the monitor of a video camera

Your Audience Deserves to Be Moved

Assuming your audience wants to hear from your brand is the fastest way to get ignored. We’re living in a world overwhelmed by content. Everyone’s competing for attention, but most forget the only question that actually matters:

Why should the audience care?

View Our Work

Episode Transcript

Next Episode

3
20:44

Ep 3: Mike Goldstein | Running a Successful Production Company | The Heist

Featuring
Michael Goldstein
The Heist
About

Your Guidebook to Producing Creative Work that Actually Delivers

In 2020, Port Side launched this podcast to address a challenge we were facing ourselves: understanding how to make video content that was not only creative but truly effective.

What started as a search for answers has taken us on a journey of 200+ episodes, exploring every facet of the outdoor marketing world.

Our goal is to take you behind-the-scenes with experts from the active/outdoor industry as they share insights about producing creative work that delivers. If you’re seeking insights from some of the sharpest minds in the business, you’ve come to the right place.

Have a guest in mind? Let us know

Be quick to listen, slow to speak

Give the audience a reason to care

Lead with empathy

Goal first, story second

Ask harder questions

Bellingham, WA
360.383.7721
cole@portsidepro.com
Proud member of The Conservation Alliance