The Mission

Athletic Brewing sought to build on the momentum of our previous campaign. Initially, they didn’t have a story in mind. We started by reflecting on that earlier success and aligning on goals for this new film. The business aim: foster emotional connections that lead to audience preference and conversions.

‍Defining the Audience:

We reviewed their customer segments and focused on parents as the most promising audience for a unique story.

‍Casting and Story Discovery:

‍We launched a casting call through Athletic’s ambassador and community channels. Over a few months, we gathered around 50–60 stories. After pre-interviewing 12 finalists, we chose Kaylin Goepper—a mom training for her first ultramarathon—whose story of identity resonated deeply. A 40-point checklist guided our selection, ensuring the story aligned with strategic parameters, not just gut feeling.

Emotional Goal:

We aimed to ensure moms and dads felt seen, heard, and loved through Kaylin’s journey.

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Creative Approach

After selecting the story, we dove into creative development—script, outline, and brief. We handled pre-production, filmed over seven days, and completed post-production.

Testimonial

Working with Port Side on Ultra Mom was an exceptional experience from start to finish. Their team brought thoughtful story sourcing, meticulous production planning, and a level of creative execution that helped bring the film to life in a meaningful way. We’re incredibly proud of the final product and grateful for a collaborative partnership that made the entire process seamless and enjoyable.

Rosalie Kennedy, Senior Marketing Director @ Athletic Brewing