@function torem($px){
@return calc($px / 16);
}
// a clamping function used for fluid values
@function fluid($fmin, $fmax, $vmin, $vmax){
$fminr: torem($fmin);
$fmaxr: torem($fmax);
$vminr: torem($vmin);
$vmaxr: torem($vmax);
$v: calc(100 * ($fmaxr - $fminr) / ($vmaxr - $vminr));
$r: calc( (($vminr * $fmaxr) - ($vmaxr * $fminr)) / ($vminr - $vmaxr) );
@return clamp(#{$fminr}rem, #{$v}vw + #{$r}rem, #{$fmaxr}rem);
}
$desk-max: 2600;
$desktop-upper: 1440;
$desktop-lower: 1080;
$tablet: 600;
$mobile: 300;
$mobile-open-width:70vw;
.navigation{
z-index:1000;
display:flex;
justify-content:space-between;
padding-top:16px;
position:absolute;
}
.nav-links{
position:fixed;
top:0;
right:0;
padding-top:16px;
margin:0;
display:flex;
align-items:end;
justify-content:end;
gap:2px;
z-index:1000;
width:fit-content;
}
.nav-link{
background:rgba(0,0,0,0.65);
position:relative;
border-radius:calc(var(--radius) / 2);
padding:4px 8px;
line-height:1;
font-size:#{torem(12)}rem;
letter-spacing:#{torem(.25)}rem;
transition:background 200ms cubic-bezier(0.3,0,0,1), color 200ms cubic-bezier(0.3,0,0,1), padding 200ms cubic-bezier(0.3,0,0,1);;
&:hover{
background:rgba(255,255,255,1);
color:var(--black);
}
}
.contact-link{
background:rgba(255,255,255,1);
color:var(--black);
position:relative;
display:flex;
align-items:center;
overflow:hidden;
&:before{
content:url('');
width:#{torem(4)}rem;
height:#{torem(4)}rem;
border-radius:1rem;
background-color:var(--red);
position:absolute;
left:-5px;
transition:left 200ms cubic-bezier(0.3,0,0,1);
}
&:hover{
padding-left:11px;
padding-right:5px;
&:before{
left:4px;
}
}
}
.burger{
display:none;
.w-embed{
display:flex;
}
@media (max-width:#{$desktop-lower}px){
display:flex;
}
top: 0;
position: relative;
align-items: center;
justify-content: center;
z-index: 100;
border: 1px solid var(--white);
width: 32px;
height: 32px;
border-radius: 8px;
}
#top, #center, #bottom{
transition: transform 300ms cubic-bezier(0.4,0,0,1);
}
.burger.open{
#top{
transform: rotateZ(45deg) translate(3px, 0px);
}
#center{
transform: scale(0);
}
#bottom{
transform: rotateZ(-45deg) translate(-5px, -2px);
}
}
.burger.open ~ .nav-links_clip{
width:$mobile-open-width;
height:100vh;
}
.hamb{
@media (max-width:#{$desktop-lower}px){
display:flex;
}
}
.nav-links_clip{
@media (max-width:#{$desktop-lower}px){
position:fixed;
height:100vh;
width:0vw;
right:0px;
top:0px;
overflow:hidden;
transition:width 300ms cubic-bezier(0.4,0,0,1);
}
}
.nav-links_wrap{
display:flex;
gap:2px;
transition: transform 300ms cubic-bezier(0.4,0,0,1);
@media (max-width: #{$desktop-lower}px){
flex-direction: column;
position: absolute;
width:$mobile-open-width;
top:0;
padding:16px;
padding-top:80px;
right:0;
background: rgba(0,0,0,.45);
backdrop-filter:blur(12px);
height:100vh;
z-index:1000;
gap: fluid(8, 12, $tablet, $mobile);
.nav-link{
font-size: fluid(14, 16, $tablet, $mobile);
}
}
}
@use 'sass:math';
@function torem($px){
@return calc($px / 16);
}
html,body { padding:0; margin:0;}
// a clamping function used for fluid values
@function fluid($fmin, $fmax, $vmin, $vmax){
$fminr: torem($fmin);
$fmaxr: torem($fmax);
$vminr: torem($vmin);
$vmaxr: torem($vmax);
$v: calc(100 * ($fmaxr - $fminr) / ($vmaxr - $vminr));
$r: calc( (($vminr * $fmaxr) - ($vmaxr * $fminr)) / ($vminr - $vmaxr) );
@return clamp(#{$fminr}rem, #{$v}vw + #{$r}rem, #{$fmaxr}rem);
}
$desk-max: 2600;
$desktop-upper: 1440;
$desktop-lower: 1080;
$tablet: 600;
$mobile: 300;
section, nav{
width:100%;
display: grid;
padding-left: fluid(48, 64, $desktop-lower, $desktop-upper);
padding-right: fluid(48, 64, $desktop-lower, $desktop-upper);
position:relative;
}
.grid-padding-left{
padding-left: fluid(48, 64, $desktop-lower, $desktop-upper);
}
.grid-padding-right{
padding-right: fluid(48, 64, $desktop-lower, $desktop-upper);
}
.grid-padding{
padding-left: fluid(32, 48, $desktop-lower, $desktop-upper);
padding-right: fluid(32, 48, $desktop-lower, $desktop-upper);
}
@media (max-width:#{$tablet}px){
.grid-padding-left{
padding-left: fluid(20, 24, $mobile, $tablet);
}
.grid-padding-right{
padding-right: fluid(20, 24, $mobile, $tablet);
}
.grid-padding{
padding-left: fluid(20, 24, $mobile, $tablet);
padding-right: fluid(20, 24, $mobile, $tablet);
}
}
@media (max-width:#{$desktop-lower}px){
.grid-padding-left{
padding-left: 24px
}
.grid-padding-right{
padding-right: 24px;
}
.grid-padding{
padding-left: fluid(20, 24, $tablet, $desktop-lower);
padding-right: fluid(20, 24, $tablet, $desktop-lower);
}
}
//!------GRID DEFINITIONS------
//------
//grid is desktop first. mobile specific styling is defined with 'm_' and tablet with 't_'
//desktop
@media (min-width:#{($desktop-lower + 1)}px){
section, footer, nav{
width:100%;
padding-left:fluid(48, 64, $desktop-lower, $desktop-upper);
padding-right:fluid(48, 64, $desktop-lower, $desktop-upper);
display: grid;
gap: fluid(32, 48, $desktop-lower, $desktop-upper);
grid-template-columns: repeat(12, 1fr);
grid-auto-rows: auto;
}
@for $i from 1 through 12 {
.col-#{$i} {
grid-column: span #{$i};
}
}
.bleed-left{
margin-left: calc(fluid(48, 64, $desktop-lower, $desktop-upper) * -1);
padding-left:0;
}
.bleed-right{
margin-right: calc(fluid(48, 64, $desktop-lower, $desktop-upper) * -1);
padding-right:0;
}
}
//tablet
@media (max-width:#{$desktop-lower}px){
section, footer, nav{
width:100%;
padding-left: 24px;
padding-right: 24px;
display: grid;
gap: fluid(24, 32, $tablet, $desktop-lower);
grid-template-columns: repeat(12, 1fr);
grid-auto-rows: auto;
}
@for $i from 1 through 12 {
.col-#{$i} {
grid-column: span 12;
gap:var(--gap);
}
}
@for $i from 1 through 12 {
.t_col-#{$i} {
grid-column: span #{$i};
}
}
.bleed-left, .t_bleed-left{
margin-left:-#{torem(24)}rem;
padding-left:0;
}
.bleed-right, .t_bleed-right{
margin-right:-#{torem(24)}rem;
padding-right:0;
}
}
//mobile
@media (max-width:#{$tablet}px){
section, footer, .grid, nav{
width:100%;
padding-left: torem(20)+rem;
padding-right: torem(20)+rem;
display: grid;
gap: fluid(20, 24, $mobile, $tablet);
grid-template-columns: repeat(4, 1fr);
grid-auto-rows: auto;
}
@for $i from 1 through 12 {
.col-#{$i} {
grid-column: span 4;
}
@for $i from 1 through 12 {
.t_col-#{$i} {
grid-column: span #{math.round($i)};
}
}
@for $i from 1 through 12 {
.m_col-#{$i} {
grid-column: span #{$i};
}
}
}
.bleed-left, .t_bleed-left, .m_bleed-left{
margin-left:-#{torem(20)}rem;
padding-left:0;
}
.bleed-right, .t_bleed-right, .m_bleed-right{
margin-right:-#{torem(20)}rem;
padding-right:0;
}
@for $i from 1 through 12{
.sub-grid-#{i}{
display: grid;
width:100%;
grid-auto-rows: auto;
grid-template-columns: repeat(#{$i}, 1fr);
gap:var(--gap);
}
}
}
@for $i from 1 through 12{
.sub-grid-#{$i}{
display: grid;
width:100%;
grid-auto-rows: auto;
grid-template-columns: repeat(#{$i}, 1fr);
gap:var(--gap);
}
}
.home nav{
.link-home{
width:45%;
img{
width:100%;
}
}
.nav-home{
width:100%;
}
}
nav{
.col-6:last-child{
justify-self: end;
}
}
.grid-center{
align-items: center;
}
.flex-column{
display:flex;
flex-direction:column;
}
.t-hidden{
@media(max-width:#{$desktop-lower}px){
display:none;
}
}
.m-hidden{
@media(max-width:#{$tablet}px){
display:none;
}
}
.rich-text{
div{
margin:0;
}
}
@mixin write-spacing($metric, $val-1, $val-2, $val-3, $val-4){
$top: true;
$direction: top;
@for $i from 1 through 2{
@if $top{
$direction: top
} @else{
$direction: bottom;
}
.#{$metric}-#{$direction} {
@media screen and (min-width: #{$mobile}px) {
padding-#{$direction}: #{fluid($val-4, $val-3, $mobile, $tablet)};
}
@media screen and (min-width: #{$tablet}px) {
padding-#{$direction}: #{fluid($val-3, $val-2, $tablet, $desktop-lower)};
}
@media screen and (min-width: #{$desktop-lower}px) {
padding-#{$direction}: #{fluid($val-2, $val-1, $desktop-lower, $desktop-upper)};
}
$top: false;
}
}
.spacer-#{$metric}{
height: #{fluid($val-4, $val-3, $desktop-lower, $desktop-upper)};
position: relative;
display: block;
}
}
@include write-spacing(macro-1, 144, 120, 104, 64);
@include write-spacing(macro-2, 120, 104, 88, 56);
@include write-spacing(macro-3, 96, 80, 31, 32);
@include write-spacing(macro-4, 120, 96, 64, 32);
@include write-spacing(macro-5, 96, 72, 56, 24);
@include write-spacing(macro-6, 64, 56, 48, 24);
@include write-spacing(micro-1, 32, 28, 24, 20);
@include write-spacing(micro-2, 28, 24, 20, 16);
@include write-spacing(micro-3, 20, 16, 12, 8);
@include write-spacing(micro-4, 12, 8, 8, 8);
@function torem($px){
@return calc($px / 16);
}
// a clamping function used for fluid values
@function fluid($fmin, $fmax, $vmin, $vmax){
$fminr: torem($fmin);
$fmaxr: torem($fmax);
$vminr: torem($vmin);
$vmaxr: torem($vmax);
$v: calc(100 * ($fmaxr - $fminr) / ($vmaxr - $vminr));
$r: calc( (($vminr * $fmaxr) - ($vmaxr * $fminr)) / ($vminr - $vmaxr) );
@return clamp(#{$fminr}rem, #{$v}vw + #{$r}rem, #{$fmaxr}rem);
}
$desk-max: 2600;
$desktop-upper: 1920;
$desktop-lower: 1080;
$tablet: 600;
$mobile: 300;
*{
font-family: neue-haas-grotesk-text, helvetica, arial, sans-serif;
font-smooth: always;
-webkit-font-smoothing:antialiased;
-moz-osx-font-smoothing:grayscale;
}
@for $i from 1 through 6{
.h#{$i}, h#{$i}{
font-family: neue-haas-grotesk-display, helvetica, arial, sans-serif;
font-weight:450;
strong{
font-family: neue-haas-grotesk-display, helvetica, arial, sans-serif;
font-weight:450;
}
}
}
.text-white{
color:var(--white);
}
.text-center{
text-align:center;
}
strong, b{
font-weight:normal;
color:var(--white);
}
.h1{
font-size: fluid( 64, 72, $desktop-lower, $desktop-upper) !important;
margin:0;
line-height: 1;
text-wrap:balance;
@media (max-width:#{$tablet}px){
font-size: fluid( 40, 56, $mobile, $tablet) !important;
line-height: 1.1;
}
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 36, 42, $tablet, $desktop-lower) !important;
}
}
.h2{
font-size: fluid( 40, 48, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.4;
text-wrap: balance;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 32, 40, $tablet, $desktop-lower) !important;
}
@media (max-width:#{$tablet}px){
font-size: fluid( 24, 32, $mobile, $tablet) !important;
line-height: 1.1;
}
}
.h3{
font-size: fluid( 28, 34, $desktop-lower, 1920) !important;
margin:0;
text-transform:none;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 26, 28, $tablet, $desktop-lower) !important;
}
@media (max-width:#{$tablet}px){
font-size: fluid( 24, 26, $mobile, $tablet) !important;
line-height: 1.1;
}
}
.h4{
font-size: fluid( 24, 28, $desktop-lower, 1920) !important;
font-weight: 450;
margin:0;
line-height:1.25;
text-transform:none;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 20, 24, $tablet, $desktop-lower) !important;
@media (max-width:#{$tablet}px){
font-size: #{torem(20)}rem;
}
}
}
.h5{
margin:0;
}
.h6{
font-size: fluid( 16, 16, $desktop-lower, $desktop-upper) !important;
font-weight: 400;
margin:0;
text-transform:uppercase;
letter-spacing:.8px;
@media (max-width:#{$desktop-lower}px){
font-size:fluid(14,16, $tablet, $desktop-lower);
}
@media(max-width:#{$tablet}px){
font-size:#{torem(14)}rem;
}
}
.dot-brow{
font-size: fluid( 16, 16, $desktop-lower, $desktop-upper) !important;
font-weight: 400;
margin:0;
text-transform:uppercase;
letter-spacing:.8px;
&:before{
content:url();
background-color:var(--red);
width: #{torem(6)}rem;
height: #{torem(6)}rem;
border-radius:#{torem(12)}rem;
display:block;
}
display:flex;
align-items:center;
gap:#{torem(8)}rem;
}
.dot-brow-gray{
font-family: neue-haas-grotesk-display, helvetica, arial, sans-serif;
font-weight:450;
font-size: fluid( 14, 16, $desktop-lower, $desktop-upper) !important;
font-weight: 400;
margin:0;
text-transform:uppercase;
letter-spacing:.8px;
color: var(--text-gray);
&:before{
content:url();
background-color:var(--text-gray);
width: #{torem(6)}rem;
height: #{torem(6)}rem;
border-radius:#{torem(12)}rem;
display:block;
}
display:flex;
align-items:center;
gap:#{torem(8)}rem;
}
.p1{
font-size: fluid( 18, 20, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.5;
@media (max-width:#{$desktop-lower}px){
font-size: #{torem(16)}rem;
}
@media (max-width:#{$tablet}px){
font-size: #{torem(16)}rem;
}
}
.legal{
font-size:#{torem(14)}rem;
letter-spacing:#{torem(1)}rem;
text-transform:uppercase;
color:var(--text-gray);
a{
color: var(--text-gray);
text-decoration:none;
transition:color 250ms cubic-bezier(.3,0,0,1);
&:hover{
color:var(--white);
}
}
@media (max-width:#{$desktop-lower}px){
font-size:fluid(12,14,$tablet,$desktop-lower)
}
@media (max-width:#{$tablet}px){
font-size:fluid(10,12,$mobile,$tablet)
}
}
.quote{
font-size: fluid( 40, 64, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.25;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 36, 40, $tablet, $desktop-lower);
}
@media (max-width:#{$tablet}px){
font-size: fluid( 32, 36, $mobile, $tablet);
}
}
.quote-serif{
font-family:ppeiko, times, serif;
font-style:italic;
}
.button{
font-size: fluid(18, 20, $desktop-lower, $desktop-upper);
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 16, 18, $tablet, $desktop-lower);
}
@media (max-width:#{$tablet}px){
font-size: 1rem;
}
}
.text-field-label{
position:relative;
top:0;
left:0;
font-weight:normal;
line-height:1;
font-size:#{torem(12)}rem;
text-transform:uppercase;
letter-spacing:#{torem(.25)}rem;
}
.h1 + .p1{
margin-top:.5rem;
}
.h2 + .p1{
margin-top:fluid(12,8, $desktop-lower, $desktop-upper);
}
.h3 + .p1{
margin-top:fluid(8, 6, $desktop-lower, $desktop-upper);
}
.h5-list{
.p1 + .h5{
margin-top:8px;
}
}
.dot-brow + h3{
margin-top:fluid(16,20,$desktop-lower,$desktop-upper);
}
.dot-brow + .h1{
margin-top:fluid(16,20,$desktop-lower,$desktop-upper);
}
.h6 + .h1{
margin-top:fluid(16,20,$desktop-lower,$desktop-upper);
}
.h6 + .p1, .dot-brow + .p1{
margin-top: fluid(16, 24, $desktop-lower, $desktop-upper);
@media(max-width:#{$desktop-lower}px){
margin-top:(8,16, $tablet, $desktop-lower)
}
@media(max-width:#{$tablet}px){
margin-top:.5rem;
}
}
.p1 + .button, .p1 + .button-group{
margin-top: fluid(24, 32, $desktop-lower, $desktop-upper);
}
.rich-text + .button, .rich-text + .button-outline, .rich-text + .button-group{
margin-top:fluid(32,40,$desktop-lower, $desktop-upper);
} body{
background: var(--black);
color: var(--white);
}
.sticky{
position:sticky;
}
.section-last{
background: var(--black);
position:relative;
z-index:2;
}
.rounded{
border-radius:var(--radius);
}
.flex-between-vertical{
display:flex;
flex-direction:column;
justify-content:space-between;
height:100%;
}
.row-gap-none{
row-gap:0;
}
.product-card{
.product-card_content{
display:flex;
flex-direction:column;
gap:1rem;
}
@media (max-width:1080px){
flex-direction:row;
.product-card-image, .product-card-content{
width:50%;
}
}
@media (max-width:600px){
flex-direction:column;
.product-card-image, .product-card-content{
width:100%;
}
}
}
.t-hidden{
@media (max-width:1080px){
display:none;
}
}
.w-button{
font-family:inherit;
padding:0;
pointer-events:auto;
}
input[type=submit]{
transition: padding 200ms cubic-bezier(0.4,0,0,1);
}
.button-wrapper {
pointer-events: none;
border-radius:8px;
overflow:hidden;
&:before{
top:7.5px;
}
&:hover{
background-color:var(--_colors---black);
input{
padding-left:32px;
padding-right:12px;
}
padding:0;
}
}
.submit-button{
padding:8px 22px;
}
.button-outline, .button-reverse{
&::before{
content:url(https://cdn.prod.website-files.com/6780a187f1bff60a0924e333/6792feeda5be3c6114392385_arrow-right.svg)
}
}
.balance-wrap{
text-wrap:balance;
}
.sub-hero{
.h2, .quote{
text-wrap: balance;
}
}
.display-none{
display:none;
}
.live-hide{
display:none;
}
.video-link{
display:none;
}
.editor{
.video-link{
display:block;
}
.live-hide{
display:block;
}
}
.inline-video{
.video-embed{
width:100%;
border-radius:var(--radius);
aspect-ratio: 16/9;
}
}
.ball{
width:8px;
height:8px;
border-radius:9000px;
background:var(--red);
z-index:1111;
position:fixed;
display:none;
pointer-events: none;
} .gray{
color:var(--text-gray);
}
.white{
color:var(--white);
}
.black{
color:var(--black);
} @function torem($px){
@return calc($px / 16);
}
// a clamping function used for fluid values
@function fluid($fmin, $fmax, $vmin, $vmax){
$fminr: torem($fmin);
$fmaxr: torem($fmax);
$vminr: torem($vmin);
$vmaxr: torem($vmax);
$v: calc(100 * ($fmaxr - $fminr) / ($vmaxr - $vminr));
$r: calc( (($vminr * $fmaxr) - ($vmaxr * $fminr)) / ($vminr - $vmaxr) );
@return clamp(#{$fminr}rem, #{$v}vw + #{$r}rem, #{$fmaxr}rem);
}
$desk-max: 2600;
$desktop-upper: 1920;
$desktop-lower: 1080;
$tablet: 600;
$mobile: 300;
.button, .button-outline, .button-reverse, .button-wrapper{
transition: padding 200ms cubic-bezier(0.3,0,0,1);
will-change: padding;
position:relative;
display:block;
overflow:hidden;
width:fit-content;
border-radius: var(--radius);
padding: #{torem(12)}rem #{torem(24)}rem;
text-transform: uppercase;
font-size:#{torem(12)}rem;
line-height:1;
&::before{
content:url();
position:absolute;
left:-14px;
top: #{torem(14)}rem;
width:#{torem(8)}rem;
height:#{torem(8)}rem;
border-radius:100px;
background: var(--red);
transition: transform 200ms cubic-bezier(0.3,0,0,1);
}
&:hover{
padding-left:#{torem(32)}rem;
padding-right:#{torem(16)}rem;
&:before{
transform: translateX(#{torem(28)}rem);
}
}
}
.button{
background:var(--white);
color:var(--black);
border:none;
}
.button-outline{
color:var(--white);
border:1px solid var(--white);
}
.button-group{
display:flex;
gap: fluid(24, 32, $desktop-lower, $desktop-upper);
flex-wrap:wrap;
}
@use 'sass:math';
@function torem($px){
@return calc($px / 16);
}
// a clamping function used for fluid values
@function fluid($fmin, $fmax, $vmin, $vmax){
$fminr: torem($fmin);
$fmaxr: torem($fmax);
$vminr: torem($vmin);
$vmaxr: torem($vmax);
$v: calc(100 * ($fmaxr - $fminr) / ($vmaxr - $vminr));
$r: calc( (($vminr * $fmaxr) - ($vmaxr * $fminr)) / ($vminr - $vmaxr) );
@return clamp(#{$fminr}rem, #{$v}vw + #{$r}rem, #{$fmaxr}rem);
}
$desk-max: 2600;
$desktop-upper: 1440;
$desktop-lower: 1080;
$tablet: 600;
$mobile: 300;
$center: 764px;
// EVERYTHING WRAPPED IN RICH TEXT DIV
.rich-text *{
max-width:$center;
margin: 0px auto;
}
.case-study, .methodology{
.rich-text *{
max-width:none;
}
}
.rich-text{
.w-richtext-figure-type-video{
margin-top: fluid(56, 72, $desktop-lower, $desktop-upper);
margin-bottom: fluid(56, 72, $desktop-lower, $desktop-upper);
}
w-richtext-figure-type-image{
margin-top: fluid(72, 96, $desktop-lower, $desktop-upper);
margin-bottom: fluid(72, 96, $desktop-lower, $desktop-upper);
}
.w-richtext-align-fullwidth, .w-richtext-figure-type-video{
max-width:100%;
img{
max-width:none;
}
iframe{
max-width:none;
}
div{
max-width:none;
}
}
.w-richtext-align-center{
max-width: $center;
div, img{
max-width: none;
}
}
p{
color: var(--text-gray);
font-size: fluid( 18, 20, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.5;
@media (max-width:#{$desktop-lower}px){
font-size: #{torem(16)}rem;
}
@media (max-width:#{$tablet}px){
font-size: #{torem(16)}rem;
}
}
a{
color: var(--white);
text-decoration:underline;
text-decoration-thickness:#{torem(1.5)}rem !important;
transition:color 250ms cubic-bezier(0.3,0,0,1);
&:hover{
color:var(--text-gray);
}
}
ol,ul{
color: var(--text-gray);
li{
color: var(--text-gray);
font-size: fluid( 18, 20, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.5;
@media (max-width:#{$desktop-lower}px){
font-size: #{torem(16)}rem;
}
@media (max-width:#{$tablet}px){
font-size: #{torem(16)}rem;
}
}
}
strong, b{
font-weight:400;
color: var(--white);
}
blockquote{
max-width: none;
border:none;
padding:0;
font-size: fluid( 18, 20, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.5;
@media (max-width:#{$desktop-lower}px){
font-size: fluid(16, 18, $desktop-lower, $desktop-upper);
}
@media (max-width:#{$tablet}px){
font-size: #{torem(16)}rem;
}
}
figcaption{
text-align:left;
width:100%;
color:var(--text-gray);
margin-top:#{torem(4)}rem;
max-width:none;
}
h1{
font-size: fluid( 64, 72, $desktop-lower, $desktop-upper) !important;
line-height: 1;
text-wrap:balance;
@media (max-width:#{$tablet}px){
font-size: fluid( 40, 56, $mobile, $tablet) !important;
line-height: 1.1;
}
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 56, 64, $tablet, $desktop-lower) !important;
}
}
h2{
font-size: fluid( 40, 48, $desktop-lower, $desktop-upper);
line-height:1;
text-wrap: balance;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 32, 40, $tablet, $desktop-lower) !important;
}
@media (max-width:#{$tablet}px){
font-size: fluid( 24, 32, $mobile, $tablet) !important;
line-height: 1.1;
}
}
h3{
font-size: fluid( 28, 34, $desktop-lower, 1920) !important;
text-transform:none;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 24, 28, $tablet, $desktop-lower) !important;
}
@media (max-width:#{$tablet}px){
font-size: fluid( 20, 24, $mobile, $tablet) !important;
line-height: 1.1;
}
}
h4{
font-size: fluid( 24, 28, $desktop-lower, 1920) !important;
font-weight: 450;
line-height:1.25;
text-transform:none;
margin: 0px;
@media (max-width:#{$desktop-lower}px){
font-size: fluid( 24, 32, $tablet, $desktop-lower) !important;
@media (max-width:#{$tablet}px){
font-size: #{torem(20)}rem;
}
}
}
h5{
}
h6{
font-size: fluid(16, 16, $desktop-lower, $desktop-upper) !important;
font-weight: 400;
text-transform:uppercase;
letter-spacing:.8px;
}
li{
font-size: fluid(18, 20, $desktop-lower, $desktop-upper);
}
p1{
font-size: fluid( 18, 20, $desktop-lower, $desktop-upper);
margin:0;
line-height:1.5;
@media (max-width:#{$desktop-lower}px){
font-size: fluid(16, 18, $desktop-lower, $desktop-upper);
}
@media (max-width:#{$tablet}px){
font-size: #{torem(16)}rem;
}
}
h1 + p{
margin-top:1rem;
}
h1 + h3{
margin-top: fluid(20,28, $desktop-lower,$desktop-upper)
}
h2 + p{
margin-top:1rem;
}
h3 + p{
margin-top: .75rem;
}
h2 + p{
margin-top: 1rem;
}
h3 + ul, h3 + ol{
margin-top: .5rem;
}
h4 + p{
margin-top: .5rem;
}
h5+ul, h5+ol{
margin-top:fluid(8, 16, $desktop-lower, $desktop-upper)
}
blockquote + blockquote{
margin-top: fluid(56, 72, $desktop-lower, $desktop-upper);
}
blockquote + p{
margin-top: fluid(64, 72, $desktop-lower, $desktop-upper);
}
p + h2{
margin-top:4rem;
}
p + h3{
margin-top:3rem;
}
p + h4{
margin-top: fluid(40, 48, $desktop-lower, $desktop-upper)
}
p + h5{
margin-top: fluid( 18*1.5, 20*1.5, $desktop-lower, $desktop-upper);
}
p + blockquote{
margin-top: fluid(64, 72, $desktop-lower, $desktop-upper);
}
p + p {
margin-top: fluid( 18*1.5, 20*1.5, $desktop-lower, $desktop-upper);
}
ol + h3, ul + h3{
margin-top: fluid(64, 72, $desktop-lower, $desktop-upper);
}
ol + h4, ul + h4{
margin-top: fluid(64, 72, $desktop-lower, $desktop-upper);
}
ol+h5, ul+h5{
margin-top: fluid(24, 32, $desktop-lower, $desktop-upper);
}
p + ul, p + ol{
margin-top: fluid(12, 16, $desktop-lower, $desktop-upper);
}
ul + p, ol + p{
margin-top: fluid(24, 32, $desktop-lower, $desktop-upper);
}
ul{
align-content:start;
margin:0;
}
ol li::marker{
color: var(--white);
text-align:left;
}
figure, .inline-video{
margin-top:fluid(56,80, $desktop-lower, $desktop-upper);
margin-bottom:fluid(56,72, $desktop-lower, $desktop-upper);
}
}
.split-image{
row-gap:.5rem;
.half-image img{
aspect-ratio:1;
object-fit:cover;
width:100%;
border-radius:var(--radius);
}
}
.three-image{
row-gap:.5rem;
img{
aspect-ratio:1;
object-fit:cover;
width:100%;
border-radius:var(--radius);
}
}
.inline-video{
position:relative;
.video-embed{
width:100%;
border-radius:var(--radius);
aspect-ratio: 16/9;
}
}
.play{
.play-icon{
display:none;
}
}
.pause{
.pause-icon{
display:none;
}
}
.full-width-image{
row-gap:.5rem;
img{
width:100%;
max-height:100vh;
object-fit:cover;
border-radius:var(--radius);
}
}
.yt-video-embed{
width: 100%;
aspect-ratio: 16 / 9;
}
.case-results{
position:sticky;
height:fit-content;
top:0;
}
Floating on a Dream The WWU Men’s Rowing team needed to inspire. We created a gritty, emotionally charged film that spoke to students with something to prove. The result was a 96 percent increase in enrollment.
Deliverables Hero Video
Photography Package
Services Creative development
Pre-Production
Production
Post-Production
https://youtu.be/v2H_Uw8ouok
Emotional Goal The emotional goal of this project was to challenge the individual and provoke something deep inside of them that made them want to test themselves.
The Mission Faced with declining numbers and increased competition from other clubs, the WWU Men’s Rowing team needed more than just another promotional video. They needed to motivate. The goal wasn’t to explain the sport. It was to provoke the right kind of person to see themselves in it.
This was about tapping into a deeper truth: the drive to test your limits, to chase something difficult, and to prove you can endure what most people won’t.
The Approach Through conversations with current athletes, we uncovered a key insight. Many members of the team weren’t there because they had a background in rowing. They were there because they had something to prove to themselves.
From there, we built a script that captured the spirit of the sport: raw, physical, relentless. Inspired by the tone of classic Nike campaigns, we let the cadence of rowing shape the pacing of the narrative.
Distribution & Impact The film was released digitally and used in on-campus student recruitment events. In 2020, the rowing team saw a 96 percent increase in enrollment. What started as a video became a filter. It helped the right people see what was possible and motivated them to pick up an oar.
Credits Directors: Writer: Lucas JohnsonVoice Over: Rob RicottaSound Designer: Colton Jackson
Latest Other Projects @function torem($px){
@return calc($px / 16);
}
// a clamping function used for fluid values
@function fluid($fmin, $fmax, $vmin, $vmax){
$fminr: torem($fmin);
$fmaxr: torem($fmax);
$vminr: torem($vmin);
$vmaxr: torem($vmax);
$v: calc(100 * ($fmaxr - $fminr) / ($vmaxr - $vminr));
$r: calc( (($vminr * $fmaxr) - ($vmaxr * $fminr)) / ($vminr - $vmaxr) );
@return clamp(#{$fminr}rem, #{$v}vw + #{$r}rem, #{$fmaxr}rem);
}
$desk-max: 2600;
$desktop-upper: 1440;
$desktop-lower: 1080;
$tablet: 600;
$mobile: 300;
.cards{
@media (max-width:#{$desktop-lower}px){
.col-12{
margin-bottom:fluid(24,32, $desktop-lower, $desktop-upper);
}
.card{
grid-column:span 6;
&:nth-child(4){
grid-column:span 12;
width:100%;
.w-inline-block{
width:100%;
.card-img-wrap{
aspect-ratio:5/3;
width:calc(50% - var(--gap)/2);
img{
width:100%;
height:100%;
object-fit:cover;
}
}
display:flex;
flex-direction:row;
gap: var(--gap);
align-items:end;
}
}
}
}
@media (max-width:#{$tablet}px){
.card{
grid-column:span 12;
&:nth-child(4){
grid-column:span 12;
width:100%;
.w-inline-block{
width:100%;
.card-img-wrap{
aspect-ratio:1;
width:100%;
img{
width:100%;
height:100%;
object-fit:cover;
}
}
flex-direction:column;
gap:0;
align-items:start;
}
}
}
}
}
.card{
display:flex;
flex-direction:column;
gap:fluid(16, 12, $desktop-upper, $desktop-lower);
@media (max-width:#{$desktop-lower}px){
gap:0;
.dot-brow-gray{
margin-top:fluid(12,16, $desktop-lower, $desktop-upper);
}
}
.h4{
transition: color 300ms cubic-bezier(.3,0,0,1);
@media (max-width:#{$desktop-lower}px){
margin-top:#{torem(4)}px;
}
}
.card-img-wrap{
overflow:hidden;
border-radius:var(--radius);
aspect-ratio: 1;
}
img{
object-fit:cover;
width:100%;
height:100%;
object-fit:cover;
@media (max-width:#{$desktop-lower}px){
aspect-ratio:4/5;
}
will-change:transform;
transition: transform 300ms cubic-bezier(.3,0,0,1)
}
&:hover{
img{
transform: scale(1.1);
}
.dot-brow-gray:before{
background-color:var(--red);
}
.h4{
color:var(--white);
}
}
}
