Courage isn't demonstrated on the easy days. It's tested when one's back is up against a wall.
In light of recent current events, every brand is broadcasting their values. Our screens are filled with pictures of empty stadiums, CEO's who care and empty sidewalks. As the citizens of the world have been hit hard by this unforeseen giant, the brands we interact with everyday are all singing the same song. Leave it to creatives to be creative...?
Feeling a little helpless and asking ourselves what we can do to help in these times, we decided to remind Seattle that our community is brewed from the hearty stock of pioneers who came before us. While the unknown looms, we can find courage knowing that we aren't the only ones who have faced monumental challenges.